No matter how good your portfolio or your website theme is, if it is not optimized, it will not help your business at all. Your great portfolio or beautiful website theme will not have any effect on search engine ranking results in you don’t care for keywords, filenames, tags, meta tags, and other technical WordPress design details meant for SEO. Don’t put your effort on making your WordPress web design got to waste; you need to optimize your site.
Below are some tips to help your WordPress Web design get noticed by search engines to help your business grow.
A site theme that you will use on your website should be optimized. There are many theme which use plenty of codes to create design and layout. Search engines are known to simply wade through all the source codes and find the appropriate content.
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If you want an optimized web design it should have a unique and high quality content with the right keywords which is able to highlight the overall theme. Content needs to be clear, precise, and readable. You put text so that your readers can read it and it is not useful for search engines.
Informative content or specific keywords should be highlighted on your website. In order to get website recognized, it is recommended to use H1 – H6 tags to highlight subtitles, heading, or important sentences. You can harm your website with an overload of these tags.
Your WordPress website will be recognized by search engines if you exchange back-links successfully with different high authority websites. The pages within your designed WordPress site have to be linked but not with irrelevant links. Do not overstuff your website with links.
When calculating ranks, search engines draw images, so image file name should not be ignored. Search engine results pages contain text as well as images. You should put the right file name to your images if you want to be recognized by search engines. The file name should contain your keywords. Alt tag and title tags are also important.
You should use understandable short permalinks. What is relevant is any permalink are the first four words. Search engines are not interested in other words which appear in the perma links.
When trying to optimize your website, you should not use Flash. Search engines do not recognize Flash and it increase loading time of a website which is never customer friendly. If you restrict the use of Flash, you website can be a fast performing site which can greatly help in your search engine ranking.