SEO basics for mobile optimisation

No website can hope to ascend to the daunting heights of Google’s top search ranks without taking mobile optimisation into account. With these simple tips, you should be able to get to grips with the basics of modern mobile SEO strategies.

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Mobile friendliness matters

In the most basic terms, the factor of whether or not your site is mobile friendly will have a direct impact on where it appears on Google’s SERPs (search engine results pages). This is due to an update rolled out back in 2015, which many dubbed ‘mobilegeddon’.

You can easily check up on just how mobile friendly your site is in the eyes of Google, using its official testing tool, so there is no excuse to ignore this important change any longer.

The foundations of your site should really be optimised for mobile devices, meaning responsive web design is a natural choice. This gives your pages the ability to reconfigure themselves automatically, depending on the screen size of the device that is being used to view them.

Specialists at firms like Ryco Marketing Dublin SEO agency will be able to assist businesses that are stumped when it comes to the technicalities of underlying mobile optimisation. This Dublin SEO agency has been dealing with the aftermath of mobilegeddon for years.

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Localisation is key

If your site has already been built to work smoothly on all manner of portable platforms, then the next SEO consideration relates to the way that search works in the mobile age.

There are some important variations in the way results are ranked, depending on whether a user is searching on a desktop or a smartphone, with location playing a bigger part in the latter case. This means it can be sensible to set up landing pages which are optimised to rank highly in different places. Rather than targeting the entirety of Dublin, for example, you might narrow your keyword focus to a particular neighbourhood to maximise your local search impact.

Geographically specific keywords can be incredibly helpful here, enabling you to demonstrate to Google that you have a good understanding of how to offer visitors a relevant, targeted experience which will be worth serving up to them as a result for a given query. Mobile optimisation and the smartphone revolution have made a generic approach to SEO and keywords even less effective.