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Direct Marketing Company: Learning About Call to Action Marketing

A call to action or CTA is a marketing style intended to trigger an immediate response or encourage or entice an immediate sale. CTA utilizes words, phrases or sentences that are incorporated into web pages, advertising messages or sales scripts, encouraging customers to take immediate action. Basing on the principles of marketing, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us today”, “to find out more” or “feel free to visit our shop”. Other types of CTA taglines involve using strong reasons why customers must buy a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer’ or ‘offer will expire soon’).

Providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions is the key to a powerful call to action. A CTA can come in a form of non-demanding request such as “watch this video” or “choose a color”, or a demanding request. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. It has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers, so CTA are commonly incorporated in the best lines of the most effective sales scripts. In web design and development, a CTA can be a button, a banner or some type of text or graphics on a website that prompts an online user to click it, and to continue down a conversion funnel which is a very important part of inbound marketing.

There are three things in common among call to action lines which are no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. Call to action lines use standard direct response and they do not leave a room for people to wait or think about your offer. You don’t really need to provide the instructions for digital offers as consumers ar enow more comfortable responding to them. You may visit our direct website or homepage for other related marketing topics such as digital marketing and social media marketing.