Modern publishers are looking to drive traffic back to their websites so subscribers can consume new content, make purchases, or continue their subscription through things like email courses. Emails provide a direct path for them to stay digitally engaged.
“People don’t change their email addresses,” notes from New York Times. “Facebook, Twitter, Google+, people join and leave that often. But changing your email address is a hassle.”
Email marketing proves again that it’s the best way to engage customers, blog readers, and fans. Even with the deluge of social media options, email maintains the best response rates.
That’s why you need to start an email list, grow it, and optimize it for your needs. Here’s everything you need to get started.
The Email Advantage
One reasons for this is amount of time your followers have to engage with your email. According to research by social media analytics company Wisemetrics, the total life of your Facebook post is only around four and a half hours, and the life of your Tweet is just over an hour. But email? Email takes 12 days for its open rates to drop off that much.
Engagement as percentage of your audience is much higher through email. When you put a Facebook post in front of 5,000 people, 75% or more of them won’t see it unless you’re paying for promoted post. And it’s even worse on Twitter, less than 10% of your audience is likely seeing your Tweet because of the number of tweets in their feed.
Email marketing are the best you can bet. So if you’re not in there already, it’s time to take advantage of effective marketing channel. To help you do so, we will break down 12 ways you can utilize an email list. Let’s get started.
12 Ways to Utilize an Email List
- Always Share New Content
- Gives Company Updates
- Promote Upcoming Events
- Give Access to Exclusive Content
- Collect Product Feedback
- Distribute Special Offers
- Source Content Topics
- Help Launch a Product
- Strengthen Loyalty with Early Access
- Keep Your Community Engaged
- Kick Off Promotions
- Build a Product Around an Email List
In this post, we’ll review how 3 publishers grow their audience and drive results using email marketing.
Apartment Therapy is a lifestyle and interior design community sharing design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home.
In their mission to help people make their homes more beautiful, healthy and organized, Apartment Therapy’s newsletters are the perfect way to curate and deliver their most engaging content to their subscribers and drive traffic to their sites.
Apartment Therapy partners with complementary brands for giveaways, like an epic shopping spree. To be entered for a chance to win, it’s as easy as providing your email address. Since partners promote these programs to their audiences, giveaways have become one of their … Read More