Category: General Article

Free Best Digital Marketing Plan

How to Revamp Your Website Design, Without Breaking the Bank

Free Best Digital Marketing Plan

One of the biggest stories in web design recently has been the staggering price tag of hotel group Four Season’s new website. At a cost of $18m (around A�11m), it may well be the most expensive website yet produced.

But beyond the headline grabbing figures, the sheer amount that Four Seasons have spent on their website illustrates the importance that many firms now place on their web design and their online presence in general.

The new Four Seasons website looks good and appears to work well, as one would hope it should do for such a princely sum. But of course few businesses have that kind of money kicking about, let alone going spare. Fortunately most website redesigns cost the tiniest fraction of this, and it is possible to enhance your site’s aesthetics and usability with a relatively small budget. Here are a few ideas for small design changes that can make a big difference to your users’ experience.

Check your navigation- Is your site easy and intuitive to use, or is it ambiguous and at times frustrating? Web users like sites that are clear and enable them to find exactly what they want with minimum hassle and clicking. If in doubt, carry out some user testing, even if it’s just a small sample of people.

Make your content as concise as possible- Long blocks of content are one of the biggest potential turn-offs on any website. By breaking up information into more easily digestible chunks, using headers (and additional pages) where needed, you can instantly make your site more usable.

Keep your design simple- When designing a website it can be tempting to make it flashy and attach lots of impressive bells and whistles. However, these urges are best avoided in favour of creating a website that is clear and simple to use for even people with minimal online/ computer skills.

According to Econsultancy’s Marketing Budgets 2012 Report ( ), while digital marketing, such as websites, is a top priority for many companies, “shortage of [in-house] talent is still preventing them from fully harnessing digital marketing.”

Fortunately, that talent can be easily accessed by businesses both small and large, when they need it, in the form of web design, SEO and digital marketing agencies.

Speak to your web design team or SEO agency to discuss revamping your website without breaking the bank and getting some change from $18m (around A�11m).… Read More

What To Know About A Business

The development of the Internet from just a medium through which scientists and university professors are linked throughout the world by the US Department of defence to a sophisticated worldwide network interconnected computers that affords everyone the opportunity to access,  transfer information within the twinkle of an eye has brought with it numerous advantages, the business world like all other aspects of human life has benefitted in no small measure from this “magic” called the internet. In this era, there is hardly any business that does not have a presence on the Internet.

With a click customers all over the world can have access to businesses and the service they render. In fact, the first point of call when trying to conduct a little background check on a business is to check their website. But the question to be asked remains will judging a business enterprise based on their website not tantamount to judging a book by its cover?  By default, no business owner will put anything that will prejudice their own interest on their website no matter how honest they might be.

In dealing with businesses, due diligence should be exercised and the best way to exercise due diligence is to read honest, unbiased reviews from real people that have had dealings with the business you want to deal with. This will allow you to have foreknowledge about what you are getting into.

BritainReviews offers one of the best (if not the best) depository of objective, unbiased, customer reviews, complaint, and experiences of all companies in the United Kingdom.  There are about thirteen categories to choose from, and each of the categories like insurance, telecommunication, online shop, credit and loans have a myriad of companies that have been reviewed. To cap it all this brilliantly designed, easy to manoeuvre website britainreviews.co.uk has a search box for you to search for any business from their ever growing database.

At BritainReviews there is an unparalleled commitment, unyielding resolve to guide prospective customers against wasting their hard-earned resources on businesses that doesn’t worth their onions just as a  lighthouse in medieval times guides ships and inform them of impending dangers at BritainReviews you shall be guided against any unsuspecting danger that may be lurking in the dark.

BritainReviews will not force any business on a prospective customer, your right to choose the business enterprise you want to deal with is absolutely respected, what BritainReviews does is to tell you albeit through honest reviews from real customers what to expect from a business, what you will not find on the business website. The ball will be left in your court you are free to choose a business based on the reviews from the website.

BritainReviews as against what its name suggests is not all about reviews the website features blog posts about a variety of topics, you can treat yourself to these articulate posts you should rest assured that your intellectual database will be enriched, your horizon broadened and what have you.

You … Read More

How 3 Publishers Grow Their Audience with Email Marketing

Modern publishers are looking to drive traffic back to their websites so subscribers can consume new content, make purchases, or continue their subscription through things like email courses. Emails provide a direct path for them to stay digitally engaged.

Concept of direct digital marketing, e-mail advertising communication, newsletter promotion campaign. Flat design style modern vector illustration concept. Isolated on stylish background.

Email matters.

“People don’t change their email addresses,” notes from New York Times. “Facebook, Twitter, Google+, people join and leave that often. But changing your email address is a hassle.”

Email marketing proves again that it’s the best way to engage customers, blog readers, and fans. Even with the deluge of social media options, email maintains the best response rates.

That’s why you need to start an email list, grow it, and optimize it for your needs. Here’s everything you need to get started.

The Email Advantage

One reasons for this is amount of time your followers have to engage with your email. According to research by social media analytics company Wisemetrics, the total life of your Facebook post is only around four and a half hours, and the life of your Tweet is just over an hour. But email? Email takes 12 days for its open rates to drop off that much.

Engagement as percentage of your audience is much higher through email. When you put a Facebook post in front of 5,000 people, 75% or more of them won’t see it unless you’re paying for promoted post. And it’s even worse on Twitter, less than 10% of your audience is likely seeing your Tweet because of the number of tweets in their feed.

Email marketing are the best you can bet. So if you’re not in there already, it’s time to take advantage of effective marketing channel. To help you do so, we will break down 12 ways you can utilize an email list. Let’s get started.

12 Ways to Utilize an Email List

  • Always Share New Content
  • Gives Company Updates
  • Promote Upcoming Events
  • Give Access to Exclusive Content
  • Collect Product Feedback
  • Distribute Special Offers
  • Source Content Topics
  • Help Launch a Product
  • Strengthen Loyalty with Early Access
  • Keep Your Community Engaged
  • Kick Off Promotions
  • Build a Product Around an Email List

In this post, we’ll review how 3 publishers grow their audience and drive results using email marketing.

Apartment Therapy

Apartment Therapy is a lifestyle and interior design community sharing design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home.

In their mission to help people make their homes more beautiful, healthy and organized, Apartment Therapy’s newsletters are the perfect way to curate and deliver their most engaging content to their subscribers and drive traffic to their sites.

Apartment Therapy partners with complementary brands for giveaways, like an epic shopping spree. To be entered for a chance to win, it’s as easy as providing your email address. Since partners promote these programs to their audiences, giveaways have become one of their … Read More

Website Testing

Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site. The purpose of testing a website is to work out all the bugs within the code of the page before the general public sees them. After all, the public has no incentive to be understanding about the problems in a page. They just want to use a website that works properly.

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Testing is also way to determine which design elements work best for seo banyo purposes. Since there are no hard and fast rules for increasing page ranking, testing different methods is a great way to figure out which techniques work best. One way to do a controlled test is to do split testing. This involves testing two different versions of a page to see which does better in terms of rank. The idea is to find the elements that draw the most traffic. The experiment can be constructe4d to test one set of elements at a time to get more precise results. For example, a Webmaster can test only meta tags or HTML tags to get a better understanding of the role these elements play in increasing traffic.

Website Structures

Content may seem like the most important aspect of SEO. After all, the content of a page is what holds the page?s keywords and links. The design and other choices related to the page don?t seem like they should matter. However, the structures within a page are just as important to the contents of the page for several reasons. First, excellent content is nothing if a web user can?t find or easily read that information. Second, these users won?t want to continue to visit a page that doesn?t give them the information they need, even if the site has excellent content. Content is nothing without a system to convey this information to readers.

Some amateur web designers can easily spot poorly designed sites. Sometimes finding good design is identifying bad design, or the old clich? ?I know it when I see it.? If there is a bad site, even new designers can spot bad design. One website devoted to poorly designed sites is . On this site, users can find links to the most poorly designed sites on the Web. Good design, however, is a little harder to determine. In this section, several important practices that webmasters must remember when developing a website are outlined.

Some of these elements are measured by search engine spider programs. Changing a website?s design and structures will not only improve the usability for the site?s visitors, these techniques will also increase ranking with search engines. While the exact way this works is a secret, providing the best site results is the goal of the search engine, so improving the general look and feel of a site can accomplish the goal of more visitors.
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Going Solar – Learn How Building a DIY Solar Panel Can Save You Money

Unfortunately, the cost of energy to power our homes continues to increase. Increasing numbers of individuals are seeking alternative energy sources, including wind and solar power. By learning how to build your own hot water system, you will reduce your energy consumption and save thousands of dollars in electricity bills. It is an environmental friendly option.

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A really impressive solar power system is out of the financial reach of most home owners. The more advanced system you choose, the more money you could make. some even make tens of thousands of dollars. You can save a lot of money by building and installing your own solar panels.

If you aren’t very mechanically or technologically astute, you might worry that it will be difficult to build your own solar panel. While it will certainly require a bit of research, you can save a ton of money by powering your home solar. Teach yourself to build your own solar panel with the vast amount of information available on the web.

By making an accurate research, it can be feasible to acquire DIY solar panel kits complete with the necessary parts and manuals, or if you prefer so, you can find each part individually and start to build your own project.  This option will definitely be less expensive than a professional solar panel installation. This makes solar power accessible for people who otherwise would not be able to afford it.

You may not be aware of just how valuable it can be to produce your own electricity with homemade solar panels. In fact, you can cut your electric bill anywhere from fifty to ninety percent just by investing a few hours of time to learn to create your own solar power.

Another way that powering your home with solar energy can save you money is through tax benefits. Many people are unaware that the cost of making environmentally friendly improvements to your home can often be claimed as a tax deduction.

Also, if your system lets you harness more energy than you need, you might be able to find a utility company that will buy it. In this case, you not only save money, but you actually earn money on your investment! Plus, you’re helping generate green energy that can be used to supplement general power needs when the supply is low.

Solar power comes with many benefits and since you won’t depend on your local power grid anymore your home will no longer be effected by power blackouts. The system works on the sunlight therefore as long as it gets sufficient amounts of it, it will operate even when surrounded by darkness.

An easier and cheaper way to go solar is to build your own solar panel. Although you will initially need to invest some time and money, you will surely be rewarded over the long haul.

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How To Take Care Of Your HVAC System

Heating, Ventilation and Air Conditioning (HVAC) systems are required in most areas of the world. This is because every part of the world gets to experience an extreme weather at some time in the year. Extreme weather often requires ventilation, air condition or heating. split system air conditioner installation cost for maintaining a comfortable temperature in your house or work place. Nearly everyone has an HVAC system installed, whether it’s outdoor or indoor, we all have them. Even with its popularity and demand many of us are oblivious about its maintenance. Often people will never bother servicing it and eventually they will end up paying a high amount on repairs. However, this article will tell you exactly how you can take care of your HVAC and eliminate repair cost.

In order to ensure good performance by your HVAC, you will regularly need to change or clean its filters. When a HVAC and air conditioning system operates, it attracts dust. This dust accumulates on the filters, causing it to work on lower efficiency. Therefore if your filter is dirty, then you will notice that your cooling system and air conditioning is not working as well as it used. Thus, regularly open the system and clean the filters. Once you have cleaned them, make sure that you let them dry properly as a wet filter will tamper with the systems performance. You can also replace them if you do not want to clean them yourself, as cleaning can get a little messy. With regularly cleaning of your HVAC, you will be living in a cleaner environment. This is because this system can collect dust and bacteria, which are transmitted into your house every time the system is operational.

Also, make sure you check your HVAC system thoroughly for any particles especially, if your HVAC system is outdoors. While checking you will notice some twigs, leaves or dust balls stuck in the HVAC, remove them completely to increase its performance. While removing such particles, remember to be gentle as pulling or pushing too hard on the HVAC can cause damage. When it comes to taking care of the HVAC, you will also be required to inspect the air duct. During usage, the air duct will often get crushed or disconnected. Therefore, in case of a crushed or disconnected air duct call an expert immediately and get it fixed. A crushed or disconnected HVAC system will not heat, cool or ventilate properly.

With the above techniques, you will see that your regular maintenance cost will be a lot less than any repairing cost that you will incur if you do not service it regularly. With regular cleaning not only do you save money, you also extends the HVAC systems life. An HVAC system without maintenance and service, can only last a few years, but with the simple above steps you will be able to increase its life substantially. Therefore, it is advised to religiously clean or service your HVAC system.
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Laptop Cases For Your Machine

All laptops, even if they are relatively cheap and new ones, need care and protection. Laptops are our constant companions; we use them in our daily lives. I can only think of very few people who do not need these machines. Because these items are portable, this makes them more prone to damages and breakage.

Laptops are meant to be carried around and just like any stuff that you carry around; they can be accidentally dropped or bumped into something. Even the best brand will be vulnerable to these dangers without a carrying case. Cases are essentials just like universal chargers.

Surface laptop Hard Cases review are essentials to keep our machines safe and fully functional. Standard examples are generally styled like backpacks or briefcases. They usually have straps that sling over one or both shoulders, and they can carry other accessories, as well. They are meant for transporting and protecting a laptop. Sleeve cases are not intended for transporting the computer as much as it is for protecting it. Sleeves are generally expected to keep the laptop from being scratched, dented, or cracked. They’re usually padded, and protect the laptop against damage.

There are various designs of laptop bags to choose from. Fashionistas with pink laptops will be able to express their personality and spunk with pink laptop cases. Cases also come in numerous sizes, you can find some that will fit a mini notebook, and you can also see 17″ laptop cases. The choices are limitless. No matter what your style or your personality is, you will find something that you will love.

The Benefits of Laptop Sleeve Cases

Laptop cases offer many benefits to users, among them are:

●Comfort. Some laptop cases bags come with shoulder straps for convenience, but they should not be used for transporting your valuable. Carrying a laptop on your hand can be a little tiring and cumbersome, hence the straps.

● Prevents scratches and cracks. Laptop cases help give protection because of their padding. These act as buffers against bumps.

● Easy transport. Laptop cases mean you’ll be able to bring the laptop without having to carry them. The computer can be placed inside the backpack with the books, and it can be stacked with the other supplies. Business people will also be able to put the laptop inside their brief case.

Types of Laptop Cases

The market is flooded with different styles, designs, and brands of laptop cases. Choose one that will cater to all of your needs.

● Backpack carries cases. The weight of a laptop can be too much, especially if a person has to sling the bag over just one shoulder. This can cause muscle strain, and it can be quite painful and uncomfortable. Having a backpack laptop bag allows you to distribute the weight of the laptop evenly on both shoulders. These work very good for people who do much traveling.

● Tote bags. These can be mostly seen in women. These carry cases that allow women … Read More

Stock earnings: Get to know the associated risks

With the stock market on a high, it is quite natural for people to plan to make investments in this market to derive high profits, within a small time frame.

Covered call options

But share market volatility is what actually tends to scare people and make them nervous. However, taking the help of the professional brokers and availing the best online stock trading software, and using proprietary technique to write covered walls, the volatile stock market no more has to be that worrisome, as it used to be before. Money still can be earned through the portfolio, be it that the market is up or down. According to the experts, covered call options have been a non-risky proposition, the reason why it is possible to make money, irrespective of the existing market condition. Covered call-option writing success means sure cash being derived in the pocket every month. There are readily available stock earnings training & education program held by several companies that can help the potential investor to learn the different steps involved in writing covered call-options, but in logical manner.

As a matter of fact, covered calls have been termed to be a fabulous way to make money from stock investment that is already present in the stock portfolio. Investors from all over the country can enhance their techniques to find out viable and suitable writing covered call-options and enjoy gains on their hard earned investments. Logging onto the reputed portals like Stocks Earning can help the person to learn more about how to make stock earnings the safe way and also get help from the experts associated with them.

How can the potential investor learn to invest safely?

There is plenty of information on the web that can be derived by the average investor to find out the different ways and means to make money from the otherwise volatile stock market. Those who are confused or need expert assistance can contact the professionals who can provide some kind of useful and prompt guidance and making them to know more about the stock market and its related volatility. The knowledge offered is unprecedented and is about covered Call technique. Taking help of the professionals, the person can start investing the next day without much trouble and learn from every day’s transaction. Investors have found the stock market to be a wonderful financial avenue to make money, especially when other forms of investment like the traditional banks and financial institutions have lowered its interest rates considerably. The investors can also unlock the common secrets of making the most of their investments by using covered calls.

Extra income is definitely required by everyone. For such people looking for extra income, writing covered call-options can be a fabulous way to gain 3% to 6% every month and even more from the existing investment portfolio. Visiting the professional and easily navigable website of the company can help investors to be educated and enjoy immense success in their stock market investing venture.… Read More

Sample Article Of This Website

If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.

Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.

What is business to business or B2B?

Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.

For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to customer, not B2B.

What about business to customer or B2C?

The opposite of B2B, business to customer or B2C is a business that performs services or sales of goods or services to individual customers or groups directly. In other words, the business that you do is directly related to consumers, not companies or other businesses.

For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business is B2C aka business to customer. But if you sell large quantities of groceries to other businesses, that means your business is B2B, not B2C anymore.

Broadly speaking, almost all B2C products can become B2B products, but B2B products are very little used by individual consumers directly. For example, your catering business cannot be sold individually, but you can sell basic food businesses with fellow businessmen.

Now about the differences between B2C and B2B marketing strategies

After knowing the fundamental differences between B2C and B2B, we will now discuss how different marketing strategies are. Marketing strategies have significant factors to business continuity because when you make a marketing strategy wrong, your business can lose a lot.

If you look at risk, a business or product from B2B has a greater risk than B2C. Because the product you produce must be in sufficiently large quantities, the maintenance and manufacturing costs that you have to spend are also slightly larger.
We will take the example of a catering business (B2B), the … Read More

Hardwood Vs. Laminate Flooring

Are you looking to change the look of your flooring? Before you change your flooring, there are a few things that you need to consider when faced with the decision between Hardwood flooring or laminate flooring. Which one is the right one for you? It really all depends on how much you can afford and if you are planning on selling your home in the near future. Laminate flooring is the cheap way to change the look of your flooring. With that being said, hardwood flooring is more expensive but is worth every penny you put into it if you can afford it. Why is hardwood flooring the better option? Hardwood flooring never goes out of style and will always stand the test of time. While laminate flooring use to not only be cheap but look cheap as well, this is not the case anymore. Laminate flooring fits much better than it used to fit. You can now purchase laminate flooring that gives the illusion of being hardwood flooring. Before you make your final decision, you should consider some of the following: laminate is easier to install versus hardwood flooring which is difficult for the average person to install, laminate is cheaper in cost than hardwood flooring, hardwood floors still stands the test of time while laminate flooring only lasts about ten years, hardwood flooring always increases the value of your home and hardwood can be resurfaced multiple times while laminate flooring cannot.

If you are searching for something else that will stand the test of time than you need to shop Kay Jewelers. At Kay Jewelers, you will find an amazing selection of stunning engagement rings and anniversary pieces that will be surely be timeless. Kay Jewelers has wonderful pieces for all occasions. Whatever it is that you are searching for, let Kay Jewelers be your one stop shop for making memories that stand the test of time and with their partnership with Groupon Coupons you can be sure of saving lots of money.

Before you see Kay Jewelers be sure that visit Groupon Coupons for money saving offers in the form of promo codes and coupons codes. Act now and get 10 percent off with this code. Enjoy 30 percent off during the Black Friday preview sale when you use this code. Enjoy more savings with this code and get up to 70 percent off! Text now and get $25 off instantly with this promo code. Use this promo code and get a diamond heart necklace for only $29.99. Enjoy 70 percent off previously owned treasures when use this code. Act now and get free two-day shipping and returns with this code. Use this code and get 50 percent off with outlet savings. Sign up for emails and get $25 off with this promo code. Enjoy 50 percent off earrings with this code. Use this code and get 15 percent off. Use this promo code and get 25 percent off personalized bridal offers. Enjoy 50 percent … Read More