Your new website may look beautiful, but if your prospective customers can’t find you when they’re searching for the type of products and services that your company provides, then it’s an internet white elephant.
Achieving the coveted top spot on the first page of search engine rankings is the best way to persuade people that your site is worth a visit, but in order to achieve this position, you’re going to need the services of a good professional SEO agency. Even if you have some degree of understanding of how SEO works, the search engines constantly update their algorithms, so it’s a full-time job to keep up with current trends.
All SEO service providers are not created equal, so how do you find the best team for the job? As an article in Forbes points out, going by the look of a company’s website is not necessarily a good indicator – SEO skills are very different from web design skills. So how do you judge who to employ to increase your online profile?
A reputable SEO agency will assess your website and evaluate your current SEO for you as a matter of course. Some teams, such as the Dublin SEO agency at http://www.rycomarketing.ie/, offer a complimentary website analysis of your digital marketing with no commitment whatsoever.
Plenty of SEO agencies can get you to the top spot of search engine rankings very quickly, but it’s an altogether different matter to provide longevity at this position. So-called ‘black hat’ SEO techniques can achieve great results in the short term, but in the long term, your website could be subjected to heavy penalties once the search engines uncover them. Good SEO techniques, on the other hand, provide good results that will ensure your site maintains its position.
How long to achieve results?
A good, solid SEO campaign won’t deliver significant results in the short term. It takes time to create and implement an appropriate strategy, so don’t be tempted to choose an agency that promises to get your site to the top of the rankings within days.
Quality backlinks and keywords
Appropriate and relevant keywords and backlinks are the cornerstones of a great SEO campaign, so look for agencies that spend time over these important aspects. Solid foundations ensure the best results for your website.